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Everything a urology practice needs to win local search

Six workstreams, one team. You do not need all of them on day one — the audit tells us where to start.

Local & map pack SEO

For most urology practices the map pack is worth more than every other channel combined. It is also the fastest thing to fix.

  • Google Business Profile audit and rebuild: categories, services, attributes, hours, photos
  • Location pages that carry real content, not duplicated boilerplate with the city swapped
  • NAP and citation cleanup across the medical directories Google actually trusts
  • Geo-grid rank tracking so you can see coverage street by street, not just a single ranking
  • Multi-location structure that stops your own offices cannibalising each other

Procedure page content

The money is in procedure intent. A patient searching "UroLift recovery time" is much closer to booking than one searching "urologist".

  • Procedure pages for your priority lines: vasectomy and reversal, BPH and UroLift, ED and implants, stones, incontinence, oncology
  • Written by medical writers, reviewed and signed off by your clinicians before publish
  • Author bios, credentials and citations wired up to satisfy Google's health content standards
  • Patient-question content that captures the long tail and feeds AI Overviews
  • Internal linking that funnels informational traffic toward the consult request

Technical SEO

Most practice sites are built on templates that quietly cap how well they can ever rank. We fix the foundation once.

  • Core Web Vitals: LCP, INP and CLS brought into the green on mobile
  • Crawl and indexation cleanup — thin pages, duplicates, parameter bloat, orphaned URLs
  • Structured data: Physician, MedicalProcedure, LocalBusiness, FAQ and breadcrumbs
  • Site architecture that makes sense to a patient and to a crawler
  • Migration support when you replatform, so you do not lose five years of equity overnight

Reputation & reviews

Review count and recency are among the strongest map pack signals, and the last thing a patient checks before calling.

  • Review request workflows your front desk will actually follow
  • Response templates that stay inside HIPAA — never confirming someone was a patient
  • Monitoring across Google, Healthgrades, Vitals and Yelp
  • Escalation process for the occasional review that needs a careful reply

Tracking & attribution

If you cannot see which procedures your search spend fills, you cannot make a budget decision. Most practices cannot.

  • Call tracking with dynamic number insertion, configured without breaking NAP consistency
  • GA4 and Search Console set up properly, with PHI stripped from every event
  • Form and call attribution mapped back to procedure line
  • A monthly report a physician can read in four minutes

Not sure which of these you need?

That is what the audit is for. We look at your site, your profiles and your competitors, then tell you the two or three things that will move the needle first.

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