Local & map pack SEO
Google Business Profile optimisation, location pages and citation cleanup so you own the three-pack in every ZIP you serve.
One specialty. One focus. Urology.
SEO for urologists that fills your surgical schedule
Get found by the patients searching for the procedures you actually want to perform. Local-first SEO built for urology practices, and nothing else.
- 100%
- Urology only
- 4–6 mo
- To page one, typical
- 1
- Practice per market
The problem
Your best procedures are going to whoever ranks first
A patient with a kidney stone at 2am does not ask for a referral. They search, they scan the map pack, and they call one of the first three results. If that is not you, the consult was decided before you knew it existed.
Generic agencies miss the terms that matter
They optimise for "urologist near me" and stop. The revenue is in procedure intent — vasectomy reversal, UroLift, penile implant, stone removal — and those pages never get built.
Map pack rankings decay quietly
Profiles drift, hours go stale, categories are wrong, and a competitor two miles away quietly takes the three-pack. Most practices notice months after the call volume drops.
Medical content has a higher bar
Google holds health sites to E-E-A-T standards that most marketing copy fails outright. Unreviewed, unattributed content does not rank, no matter how many words it has.
What we do
Everything that moves urology practices up the page
One team handling the technical work, the clinical content and the local signals — because in medical SEO they only work together.
Procedure page content
Pages written for vasectomy, UroLift, kidney stones, ED and incontinence — clinically accurate, written to rank and to convert.
Technical SEO
Core Web Vitals, crawl budget, indexation and schema fixed at the template level, so every page you publish inherits the wins.
Reputation & reviews
Review generation workflows that fit into your front-desk routine, plus response templates that stay on the right side of HIPAA.
Tracking that ties to revenue
Call tracking, form attribution and GA4 configured so you can see which procedures your search spend is actually filling.
Paid search support
Optional Google Ads management for the high-intent procedure terms where organic will take a few months to land.
How it works
A straight line from audit to booked consults
- 01
Audit
We pull your rankings, your Google Business Profile, your site health and your three closest competitors, then show you the gap in plain English.
- 02
Plan
You get a 90-day roadmap tied to specific procedure lines — not a generic checklist. You approve it before anything ships.
- 03
Build
We write, fix and publish. Content goes through clinical review with your team before it ever hits the site.
- 04
Report
Monthly reporting on rankings, calls and booked consults. One call a month with the strategist doing the work — never an account manager.
Why UrologySEO
A specialist beats a generalist. You already knew that.
You would not send a complex stone case to a family doctor. The same logic applies to the marketing that fills your schedule. We have spent years learning one specialty's search landscape, its patient language and its compliance constraints.
- We only work with urology. No dentists, no plumbers, no dividing attention.
- Content is drafted by medical writers and reviewed by your clinicians before publishing.
- One practice per market — we will not take your competitor down the road.
- Month-to-month after the first 90 days. No 12-month lock-in.
- You own every asset: site, content, tracking, profiles. Always.
"We had three agencies before this. The difference is that they already understood what a UroLift patient searches for. We stopped explaining our own specialty and started seeing the schedule fill."
FAQ
The questions we get on every first call
How long before we see results?
Map pack and Google Business Profile improvements often move within 30–60 days. Competitive procedure keywords typically take four to six months to reach page one, longer in dense metros like Dallas or Chicago. We report on leading indicators monthly so you are never guessing in the meantime.
Do you write the clinical content yourselves?
Our medical writers produce the draft, then it goes to your team for clinical review and sign-off before publishing. Nothing goes live under a physician's name without that physician approving it.
Will you work with our competitors?
No. We take one urology practice per metro market. If we are already working with someone in your area we will tell you on the first call rather than waste your time.
Is this HIPAA compliant?
Yes. We sign a BAA, configure analytics to strip PHI, and keep review responses inside what OCR guidance permits. Marketing is one of the most common sources of accidental disclosure, so we treat it carefully.
What if we already have an agency?
Take the free audit anyway. Plenty of practices use it to hold their current agency accountable, and that is a perfectly good outcome. If we do not see meaningful upside, we will say so.
Do you require a long contract?
We ask for 90 days up front because that is the minimum honest window to move search rankings. After that it is month-to-month, cancel with 30 days notice.
More questions? Read the full FAQ or email us directly.
Find out what your practice is missing
We'll audit your site, your Google Business Profile and your top three local competitors, then walk you through exactly where the consults are leaking. Free, and yours to keep either way.